I was recently asked by another photographer “why do you send pictures to other wedding vendors?”. Initially I was a little taken aback. Why wouldn’t I?
But I am actually so glad that this question was asked because it sparked a great conversation for both of us!
This particular photographer doesn’t give out photos to other vendors unless it is requested and they are compensated. Which is perfectly fine! That is how they choose to run their business and it works for them. I am not saying it is right or wrong at all. But I do choose to do things a little differently and I want to share why I send pictures to other vendors with you.
Essentially, it comes down to three things.
- First, they need them! In todays world, photos are everywhere. If you are a business owner who makes invitations, bakes and decorates cakes, does hair and makeup or any of the other countless things that go into a wedding day, you need pictures. You need them for your website, portfolio, social media and all kinds of things. So I can only imagine that if I was a business owner who didn’t have the ability or means to photograph my own work, I would want a professional who did photograph it to share those images with me. Plus, my clients love it too! They hired these people for a reason and seeing their own wedding day come up on their feed is exciting!
- Next, I do it to help build those relationships. I often don’t get to work directly with the other vendors on wedding days. I often am not there when hair and makeup is there, I don’t always see the florist setting up and so on. So I get to email them before and after the wedding to get to know them a bit and sending them the photos of their finished worked is just another way to build that relationship even stronger.
- Lastly, it brings in referrals. I have gotten countless inquiries from clients who say my work posted on another vendors instagram. Or it was even a direct referral from that vendor! That is because I am sharing my un-watermarked, high resolution photo for them to share.
Again, there is no right or wrong. You don’t have to share your images, you can share them all or find something in between that works for you! Check out other questions I have answered in my most recent Q & A videos from May, June and July!
There are the three reasons I always send pictures to the other vendors! And honestly, I think you should consider it too!